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General Idea was a collective of three Canadian artists, Felix Partz, Jorge Zontal and AA Bronson, who were active from 1967 to 1994.〔(AA Bronson. "General Idea." )〕 As pioneers of early conceptual and media-based art, their collaboration became a model for artist-initiated activities and continues to be a prominent influence on subsequent generations of artists.〔(Art Gallery of Ontario Ago. Haute Culture: General Idea. ) July, 2011. 〕 Initially working in Toronto, from 1968 through 1993 they divided their time between Toronto and New York before returning to Toronto for the last few months of their time together.〔("General Idea." Canadian Art. ) 2011 〕 General Idea's work inhabited and subverted forms of popular and media culture, including beauty pageants, boutiques, television talk shows, trade fair pavilions and mass media. Their work was often presented in unconventional media forms such as postcards, prints, posters, wallpaper, balloons, crests and pins. From 1987 through 1994 their work addressed the AIDS crisis, with work that included some 75 temporary public art projects.〔Bordowitz, Gregg. 2010. General idea: Imagevirus. London: Afterall Books. 〕 Their major installation, ''One Year of AZT/One Day of AZT'', was featured as a project at the Museum of Modern Art and now resides in the collection of the National Gallery of Canada. In 2006 the three giant inflatable pills from their 1991 work ''PLA©EBO'' were displayed during Toronto's Nuit blanche. After publishing FILE magazine for two years and amassing a large collection of artists books and multiples, General Idea founded Art Metropole in 1974, a non-profit space dedicated to contemporary art in multiple format: artists books, multiples, video, audio and electronic media.〔General Idea (Firm), Joshua Decter, and Sue Taylor. 1997. General Idea. (Ill. ): Arts Club of Chicago. 〕 Both Partz and Zontal died of AIDS in 1994. Bronson continues to work and exhibit as an independent artist, and was the director of Printed Matter, Inc in New York between 2006 and 2011. The General Idea Archive now resides at the Library of the National Gallery of Canada.〔(National Gallery of Canada. General Idea Collection. )〕 ==Exhibitions== * Museum of Modern Art (New York, N.Y.). 1996. General Idea. New York: MOMA. Retrospectives of General Idea's work continue to tour Europe and North America. ''General Idea Editions: 1967-1995'' was featured at the Centro Andaluz de Arte Contemporáneo, Seville, Spain from 30 January - 1 April 2007 (), and included a recreation of the installations ''Magic Bullet'' and ''Magic Carpet'', as well as the major installation ''Fin de Siècle''. Before that ''Editions'' was exhibited at the Andy Warhol Museum in Pittsburgh, the Munich Kunstverein, Kunstwerke (Berlin), and the Kunsthalle in Zurich, Switzerland. General Idea has been featured in the Paris, Sydney, São Paulo and Venice Biennales, as well as at Documenta 10 in Kassel, Germany. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「General Idea」の詳細全文を読む スポンサード リンク
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